How Gia is helping a Fractional IT leader save 5 hours/week while building her brand

Challenge

Helen Beckford, a seasoned IT consultant, transitioned from full-time roles into fractional and project-based work after years with enterprise organizations. Her clients are typically fast-growing startups or business units within large companies facing scaling challenges - rapid growth outpacing IT operational structure.

As her consulting business grew, Helen found herself short on time to manage client relationships, content marketing, and lead generation manually across spreadsheets, email, and LinkedIn. Even with a steady stream of referrals and strong experience, she needed a more efficient way to keep her network organized and surface new opportunities without adding more to her plate. 

She needed a system that could:

Help her track and maintain her professional network.
Highlight warm prospects and nudge when to follow up.
· Create thought leadership content to help build her brand.

Traditional CRMs like HubSpot felt too heavy for a solo consultant, and LinkedIn alone wasn’t enough to keep momentum.

“I’ve really tapped into my network, but because of the way the market is, I’ve had to spread the net wider… I’ve been thinking about what AI tools to connect to CRM and how to automate that process.” 

— Helen Beckford

Solution

Helen turned to Gia, the AI-powered growth platform built specifically for consultants and fractional executives.

By connecting her Google Calendar, LinkedIn network, and contacts, Gia automatically mapped Helen’s relationships, analyzed her interactions, and surfaced actionable signals — like when a good-fit contact engaged with her content or a competitor’s post.  
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With Gia’s Content Agent, Helen turns everyday client conversations into ready-to-publish ideas. Real discussions become authentic content that speaks directly to her ICPs — all while saving hours on brainstorming and staying true to her voice.

Gia also provided pre-meeting research briefs and automatically organized call notes, helping Helen stay prepared for every client conversation.

Results

Within weeks, Helen gained a clear, structured view of her network and active pipeline. She no longer relied on spreadsheets or guesswork to remember connections.

Key outcomes: 

Centralized all her professional contacts and meeting history in one place. 
Identified new warm opportunities through engagement and hiring signals. 
Increased her brand visibility by 216% with authentic thought leadership content
Freed up 4-5 hours each week once spent on manual tasks

Gia empowers consultants like Helen to focus on relationships, not admin — turning everyday interactions into growth opportunities.