How FamousFolks Rebuilt Their Pipeline With Gia

Challenge

FamousFolks is a business-first creative consultancy that bridges the gap between management consulting and design agencies. They combine strategic insight, brand strategy and visual craft to help companies define category leadership and drive rapid growth. Their clients include fast growing startups like Checkr, OneShield to B2B giants like Salesforce.

FamousFolks depended almost entirely on referrals, but every attempt to build a scalable pipeline failed. Jay had tried CRMs, lead-gen services, outbound platforms - none of them produced a single meeting. The process was overwhelming: scattered data, unclear outreach priorities, and no consistent way to create high-quality content. After years of dead ends, Jay lost all trust in traditional lead-gen tools.

He needed a repeatable, warm, and trustworthy way to generate new opportunities - without spammy outbound or another tool that overpromised and underdelivered.

“I’m jaded… we’ve tried everything and gotten zero meetings.”

— Jay Dingwall, CEO Famous Folks

Solution

Gia provided Jay a growth system he could trust - designed around his own network, his voice, and how agencies truly win business.

1. Warm Pipeline, Not Cold Outbound
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‍Gia mapped Jay’s full network, pinpointed his ideal buyers, and surfaced warm leads based on real-time signals:

People engaging with his content
People engaging with his competitors
People he had met recently
Companies actively hiring for relevant roles

2. Daily “Do This Now” Actions
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‍With the Growth Inbox Gia turned strategy into execution with a short, high-priority list of outreach tasks ready to act upon every morning
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3. Content Engine That Actually Sounds Like Jay
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Gia tapped into Jay’s client conversations and turned them into ready-to-post LinkedIn content that builds authority and drives new conversations.

‍“For a guy that struggled with content, this is awesome — not overwhelming.”

Results

Gia quickly became the first growth platform Jay could rely on—delivering outcomes he had never achieved with any previous tool.

Key outcomes: 

Consistent, high-quality content that sounded exactly like him and resonated with his audience.
More conversations with right-fit prospects, triggered by warm, behavior-based signals.
A clear, repeatable outreach workflow that removed guesswork and gave Jay daily, high-impact actions.
A growth system he finally trusts, built around how agencies actually win business.

Most importantly, Gia’s content engine turned Jay’s everyday conversations into thought leadership that directly drove revenue.

These qualitative and early quantitative results confirm that Gia became a true growth multiplier for Famousfolks - something no previous platform had been able to deliver.

“Gia peers into me and my team's calls, and creates genuine, real life content that can be looked at as ‘thought leadership.’ Doing this has landed 2 clients directly from posting consistently.”

— Jay Dingwall, CEO Famous Folks

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